Marketing has an invariant law. I think this book is very well organized and easy to read. I think it’s worth reading.
From the 22 laws, you can find the at least one can be used.
I would like to pick up something useful for me and share them with you.
Being the first is better than being better.
You should not convince your customers that your product or service is better than others.
If you can be the first your customer can’t compare your product or service to others.
If you can’t be the first, create a category that gets the first!
Being the first is really important!
Find a new category you can be first in.
Marketing is not a battle of products, it’s a battle of perception.
Facts cannot correct perception.
People don’t like to change people’s minds.
So we have to make sure “What kind of perception are you fighting for?”
The only important thing in marketing is customer perception.
Make an effort to know the customer’s perception!
Head to the scene! The incident is happening on the scene, not on your desk!
A long-term marketing solution is often the exact opposite of a short-term solution.
If you do discount, it’s good for short-term sales but it’s bad for long-term profit since customers will buy only when it’s discounted.
Be careful if you look for short-term sales! It’s better not to look for short-term sales.
You have to sacrifice something to get something.
And the sacrifice may be greater than what you get. It takes courage to throw it away. But don’t be greedy!
If you acknowledge your negative side, your customers will give you a positive rating.
Give fair information from the customer’s point of view!
Don’t hide the negative side!
You can’t predict the future unless you’ve created a competitive plan yourself.
Following trends can be a useful way to deal with an unpredictable future,
Market research often causes problems rather than help.
The future is unpredictable. Accept it! Don’t be scared! It makes no sense to collect information for your satisfaction!
Don’t be afraid of making mistakes.
Instead of avoiding mistakes, when you make a mistake, immediately admit it and make necessary modifications and come back with an unscrupulous face.
Anyone can fail. Don’t aim for the perfect man who won’t fail!
Pour water if you succeed.
To maintain product demand for a long time, do not completely meet demand.
It’s Isinbaeva’s pole vault! Extend the record little by little.
There are still more laws.
This book is really good.
I really like the simple thought in this book.
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