MarketingBook review: Competitive Strategy by Michael E. Porter by Eddie April 28, 2022Competitive Strategy is written in 1998 and is a classic book for learning analytical … 0 FacebookTwitterPinterestLinkedinLINEEmail
MarketingHow to get competitor’s information from a customer by Eddie April 21, 2022How do you get information about your competitor?Competitor information is an important part of … 0 FacebookTwitterPinterestLinkedinLINEEmail
MarketingBook review: The Innovator’s Dilemma by Clayton M. Christensen by Eddie March 3, 2022This book addresses the question “Why does Disruptive technology cause great companies to fail?”. … 0 FacebookTwitterPinterestLinkedinLINEEmail
MarketingBook review: My Life In Advertising by Claude Hopkins by Eddie January 25, 2022First of all, this book isn’t about learning how to advertise, but it’s a … 0 FacebookTwitterPinterestLinkedinLINEEmail
MarketingBook review: Business Model Generation by Alexander Osterwalder & Yves Pigneur by Eddie January 14, 2022What a beautiful book!First of all, I would like to say this is a … 0 FacebookTwitterPinterestLinkedinLINEEmail
MarketingBook review: ESCAPE VELOCITY by Geoffrey A. Moore by Eddie November 17, 2021This book was published in 2011 and the author is Geoffrey A. Moore who … 0 FacebookTwitterPinterestLinkedinLINEEmail
MarketingBook review: Dealing with Darwin by Geoffrey A. Moore by Eddie October 18, 2021We can learn 15 types of innovations for growth market, mature market, and declining … 0 FacebookTwitterPinterestLinkedinLINEEmail
MarketingBook review: Crossing the chasm by Geoffrey A. Moore by Eddie October 13, 2021This is a famous book on high-tech marketing. We can learn the marketing strategy … 0 FacebookTwitterPinterestLinkedinLINEEmail
Marketing11 useful triggers for high-tech marketing by Eddie September 25, 2021I read Triggers by Joseph Sugarman and found 11 useful triggers for marketing of … 0 FacebookTwitterPinterestLinkedinLINEEmail
MarketingDifferent triggers for B2B marketing? by Eddie September 2, 2021This post is the additional part to explain my thoughts based on Triggers by … 0 FacebookTwitterPinterestLinkedinLINEEmail
