There are 30 triggers described in this book. We can learn what makes people motivate or influence or persuade to buy something.

This book is written for the B2C market.
I’m not living in the B2C market but B2B market in the high-tech industry. But I can find something useful for my business. 

I rated 30 triggers as “1” for least useful and “5” for most useful for my business. So “5” is more useful than “1” for my business and 1 might be not applicable.
I am a marketer in the high-tech industry so might be a different rating as you. 

1: Consistency -> 1

2: Product Nature -> 5

3: Prospect Nature -> 5

4: Objection Raising -> 4

5: Objection Resolution -> 5

6: Involvement and Ownership -> 3

7: Integrity -> 5

8: Storytelling -> 4

9: Authority -> 5

10: Proof of Value -> 5

11: Emotion -> 3

12: Justify with Logic -> 4

13: Greed -> 4

14: Credibility -> 5

15: Satisfaction Conviction -> 1

16: Linking -> 1

17: Desire to Belong -> 5

18: Desire to Collect -> 1

19: Sense of Urgency -> 3

20. Exclusivity -> 1

21. Simplicity -> 1

22: Guilt -> 1

23: Specificity -> 5

24: Familiarity -> 5

25: Patterning -> 2

26: Hope -> 1

27: Curiosity -> 1

28: Harmonize -> 1

29: Mental Engagement -> 4

30: Honesty -> 5

So I can find total 11 useful triggers for my business.

How about you?

Thank you for reading this post.